May 2025 Retirement Times

Ironwood Retirement Plan Consultants • May 5, 2025

Early Retirement: Dream or Dilemma?

For many workers, early retirement is the ultimate goal — carefree days filled with road trips, golf, or time spent with friends and family. Yet, reality often tells a different story. Many Americans are retiring years sooner than they expected to, often due to health problems, layoffs, or other unanticipated events. According to the 2024 EBRI Retirement Confidence Survey, the median retirement age in the U.S. is 62 — yet the median expected retirement age is 65.


As a result of premature departures, employers may find themselves facing a host of issues, including knowledge gaps and talent shortages. A robust retirement plan offering, combined with holistic financial wellness initiatives, can help address these challenges by supporting recruitment and retention. And while a generous employer match and auto-features can increase participation and encourage higher savings rates, additional strategies can be considered that aim to reduce unplanned early exits and better prepare workers should they face this all-too-common reality.

Health care planning. When employees leave the workforce earlier than expected, nearly a third (31%) do so due to health issues. As such, integrating health care and retirement planning is an important consideration. Offering health savings accounts (HSAs) to employees enrolled in eligible high-deductible health plans (HDHPs) and providing education on Medicare and long-term care planning can help employees better prepare for the unexpected. Additionally, education on health insurance options for early retirees — including COBRA, ACA marketplace plans, and private insurance options — can help many workers bridge the gap until Medicare eligibility.


Flexible retirement options. Allowing employees to gradually reduce their workload while retaining benefits can provide greater financial stability and help them transition into retirement on a timeline of their choosing. Additionally, career development programs for pre-retirement employees, including skills training and even mentorship roles, can help keep them engaged, adaptable, and more financially prepared for their eventual exit. According to Mercer, 38% of companies support later-life working by making project-based or gig roles available to older employees, and 36% are offering part-time, flexible, or phased retirement choices.


Financial wellness programming. Plan sponsors should encourage employees to take an early, proactive approach to retirement planning and help them fully understand how timing affects their Social Security benefit. Even simple changes — like optimizing RMD strategies — can have a significant impact on financial security during retirement.


Guaranteed income solutions. As the retirement landscape continues to evolve, so do expectations around income sustainability. Guaranteed income solutions can help address these issues, but concerns about administrative complexity, fee transparency, and portability remain. Ultimately, determining whether these options are suitable requires careful evaluation of plan objectives, regulatory considerations, and participant needs.


Addressing the Timing Gap
The challenge for employers is clear: Supporting employees in their retirement journey requires a multipronged approach, from plan design to employment policies to financial wellness. By staying ahead of these trends, plan sponsors can not only help employees achieve a more secure retirement but also help strengthen their organization in the process.


Sources:
https://www.ebri.org/docs/default-source/rcs/2024-rcs

https://www.mercer.com/en-us/insights/people-strategy/future-of-work/reimaging-work-and-retirement/ 

Rising Hardship Withdrawals Putting Retirement at Risk

A growing number of workers are raiding their employer-sponsored retirement plans to cover emergency expenses, highlighting an alarming trend in employee retirement security. According to Vanguard Group, 4.8% of 401(k) participants took hardship withdrawals in 2024, up from 3.6% in 2023 and more than double the pre-pandemic average of 2%.


Hardship withdrawals can carry significant long-term financial consequences, especially since funds cannot be paid back to the plan. Participants can face taxes, reduced retirement savings, and the opportunity cost of lost compounding growth — particularly if the withdrawal occurs during a market downturn. By implementing proactive strategies, organizations can help workers build financial resilience while preserving retirement funds.

Provide one-on-one financial counseling. There’s simply no one-size-fits-all solution when it comes to promoting employee financial wellness. Each worker’s situation is unique, and the most appropriate and effective strategies will vary. For some, financial stability might be achieved through highly targeted budgeting interventions or lifestyle changes like moving or downgrading a car. Others may benefit more from debt restructuring or negotiating lower rates on high-interest credit card balances. Personalized financial counseling helps ensure employees receive guidance that’s tailored to their specific needs. Individual sessions can be particularly helpful for those who might understandingly be hesitant to disclose a financial hardship among their coworkers within a group education setting.



Encourage health savings. Since medical expenses are a significant cause of hardship withdrawals, employers can encourage the use of Health Savings Accounts (HSAs) for workers enrolled in qualified, high-deductible health plans (HDHPs). HSAs enable employees to build a fund to help cover future medical costs, while benefitting from triple tax advantages: tax-deductible contributions, tax-free growth, and tax-free withdrawals for qualified expenses. By providing employer contributions to HSAs and educating employees on their benefits, companies can help reduce the likelihood that workers will need to tap their retirement account for a health-related financial emergency.


Promote emergency funds. Consider encouraging employees to build emergency savings through pension-linked emergency savings accounts (PLESAs). Under SECURE 2.0, employers can auto-enroll non-highly compensated employees at up to 3% of their salary “unless the participant affirmatively elects a higher or lower percentage,” according to the DOL. The maximum account balance is $2,500, and participants are permitted to make withdrawals at least once per month. Whether through PLESAs, out-of-plan ESAs, or other personal savings strategies, employees should be encouraged to put aside at least three to six months’ worth of expenses in a low-risk, readily accessible account.


A Lifeline for Struggling Employees


The rise in 401(k) hardship withdrawals sends a loud and clear signal that employees are in need of additional financial support to help manage unexpected expenses. By offering personalized advice, promoting emergency savings, and discussing health savings options, plan sponsors can help employees stay on track with their retirement savings while navigating financial challenges. Taking action now not only helps benefit employees but can also foster a more financially stable, engaged, and productive workforce.


Sources:
https://www.wsj.com/personal-finance/retirement/401k-retirement-emergency-savings-americans

https://www.irs.gov/retirement-plans/retirement-plans-faqs-regarding-hardship-distributions

https://www.dol.gov/agencies/ebsa/about-ebsa/our-activities/resource-center/faqs/pension-linked-emergency-savings-accounts 

Market Turmoil Spurs Trading, but Staying Put Pays Off

The U.S. stock market suffered its worst day in five years on Friday, April 4, following President Donald Trump's announcement of sweeping tariffs. The S&P 500, Nasdaq, and Dow Jones Industrial Average all posted significant losses.


Despite the turbulence, financial experts continue to advise retirement plan investors to “stay the course” rather than react impulsively.


According to Alight Solutions, stock market volatility has already driven a surge in retirement plan trading in early 2025. In the first quarter alone, 0.77% of plan balances were traded—the highest rate since Q3 of 2020. Trading was particularly elevated in March, exceeding the activity seen in the entire fourth quarter of 2024.

Initially, as the S&P 500 hit record highs through mid-February, 401(k) investors favored equities. However, as market conditions worsened, many shifted their investments into fixed income funds. Alight noted that 29 out of 60 trading days in Q1 saw above-average trading levels. Target-date funds, large-cap U.S. equity funds, and small-cap U.S. equity funds were the most actively traded asset classes.


Rob Austin, head of thought leadership at Alight Solutions, explains that while market drops may feel alarming, they are not unusual. He points out that investors often react by selling stocks during downturns and moving into fixed income. “They’re definitely not buying stocks when they’re on sale … and they don’t tend to get back into the market until equities have gone up,” he says. “So in other words, … they’re selling low, buying high. Not the perfect recipe for investing.”


Despite increased activity, Austin notes that less than 1% of participant assets were actually traded, indicating that most investors are sticking with their long-term strategies. He recommends that participants not already in target-date funds or managed accounts consider periodic rebalancing—ideally through automatic plan features. Although around 70% of defined contribution plans offer auto-rebalancing, only about 10% of participants take advantage of it.



For those nearing retirement, Austin reassures that unless their portfolios are heavily weighted in equities, recent market losses have likely had only a muted effect, thanks to the gradual derisking built into many glidepaths. 


Communication Strategies for Plan Sponsors


For plan sponsors, effectively communicating with participants approaching retirement can be challenging. They cannot offer direct investment advice but can encourage prudent, long-term thinking.


“I think plan sponsors are generally trying to get people [who are in] the pre-retirement phase … to think about derisking,” Austin says. “It’s tough to make that message now, because you don’t want people to lock in those losses especially when they don’t have the time to make that up in the next few years.”


Austin suggests that sponsors should focus on reminding participants about derisking strategies without encouraging them to lock in paper losses unnecessarily.


Generational Differences in Reaction


Joe Coughlin, director of MIT’s AgeLab, notes that participants between ages 55 and 62 are likely to react most strongly to market volatility. Many may feel pressured to delay retirement to recover from losses, potentially extending their time in the workforce. In response, Coughlin predicts that older employees will increasingly demand flexible work arrangements—similar to trends previously associated with younger generations.


“In fact, what’s kind of ironic is they may start to echo younger workers in a greater way than we’ve ever expected,” Coughlin says. “Everyone was busting on Gen Z and Millennials about [wanting] to work from home, but I think this [older] group is going to react by saying ‘I need to stick around longer to make sure that my wealth span is not shorter than my lifespan, … which means I need a little bit more flexibility.”


According to Coughlin, as the market continues to shift, Gen Z and Millennial employees may begin to lose faith in their companies and organizations and grow increasingly skeptical of benefits and retirement plans.


“While one generation may be reactive, the other one is taking it to heart and learning,” Coughlin says.


Sources:
https://www.plansponsor.com/401k-participants-show-high-trading-activity-amid-market-volatility/

December 3, 2025
When you think of the benefits of your retirement plan, tax-deferred savings and matching contributions are probably top of mind. But there’s more to your workplace retirement plan than meets the eye. Beyond the basics, retirement plans can come with a number of lesser-known advantages that can help you protect, grow, and pass on your savings more efficiently. Here are six perks you might not even realize you have. Dollar Cost Averaging. Your retirement contributions go into your account on a regular schedule, regardless of fluctuations in the market. This means you buy more shares when prices are low and fewer when prices are high, evening out your average cost per share over time. This is known as “dollar cost averaging.” It’s a simple, steady approach that takes the guesswork and emotion out of investing, helping you stay consistent through market ups and downs. Greater Creditor Protection. Retirement balances are generally shielded from commercial creditors, adding an extra layer of security for your nest egg. This protection is built into federal law, offering a safeguard most personal investment accounts can’t match. Even if you face a lawsuit or bankruptcy, your retirement savings are generally off-limits to most creditors. While certain exceptions can apply — such as for federal income taxes owed to the IRS — this layer of protection can help keep more of your hard-earned savings dedicated to your financial future. Access to Exclusive Investments. Your retirement may include options not found in regular brokerage accounts, such as collective investment trusts (CITs). These pooled investment vehicles, maintained by a bank or trust company, are designed specifically for retirement plans and often offer lower costs and greater operational efficiency than mutual funds. CITs operate with fewer marketing and administrative expenses, and they’re managed in bulk for institutional investors like retirement plans. Lower costs can translate directly into higher long-term returns, which can help your balance grow faster over time. Easier Estate Planning. You can name beneficiaries directly on your retirement account, helping your savings transfer smoothly without probate delays. By naming your beneficiaries, you can help ensure that your savings pass directly to your chosen heirs, avoiding the time, expense, and complications of probate. Regularly reviewing and updating your beneficiary designations after major life events, such as marriage, divorce, or the birth of a child, can help keep your estate plan aligned with your wishes. Professional Oversight. Retirement plans have designated fiduciaries that are responsible for reviewing fund performance, keeping fees reasonable, and ensuring investment options meet the plan’s standards, giving you the benefit of built-in due diligence and expert oversight. These fiduciaries are legally obligated to act in your best interest, quietly working behind the scenes for your benefit. Potential Fee Savings. Many larger plans offer institutional share classes with lower fees. While the difference may seem small, perhaps just a few tenths of a percent, those cost savings can add up to tens of thousands of extra dollars over decades of compounding. Lower expenses mean a higher percentage of each contribution stays invested, allowing more of your savings to keep working for you. By understanding and taking advantage of these benefits, you can help make the most of your plan and strengthen your retirement readiness. A little knowledge can go a long way toward securing your financial future. Sources: https://www.equifax.com/personal/education/life-stages/articles/-/learn/protect-retirement-account-from-creditors https://www.kiplinger.com/personal-finance/the-basics-of-estate-planning https://www.ey.com/en_us/insights/financial-services/the-growing-popularity-of-cits-in-us-retirement-plans
December 1, 2025
October Three makes the case that this kind of defined benefit plan is a ‘gold standard’ solution. Financial insecurity can hurt retirees’ lifestyles and health, but market-based cash balance plans might be able to protect future retirees’ security, according to October Three Consulting’s “ 2026 Lifetime Income Report: Closing the Gap Between Savings and Security ,” published Wednesday. Market-based cash balance plans—which are, by definition, defined benefit plans—are the “most balanced and modern [DB] design,” according to the October Three report, which stated the plans are “an almost risk-free solution for employers” that provide employees with higher balances than traditional fixed-rate cash balance plans. In a cash balance plan, all assets are held in a pooled account, and the participant’s benefit is determined by the terms of the plan document. The account balance grows through pay credits, often defined as a percentage of an employee’s annual salary, and interest credits, at either a fixed or variable rate. In a market-based cash balance plan, the interest credits are derived from the actual return on plan assets, as opposed to a traditional cash balance plan’s fixed rate of return or a rate of return tied to a bond index. Non-market cash balance benefits tend to be less than traditional DB plans due to low interest credits and often conservative investments, the report stated. Almost 60% of all DB plans in the U.S. are now cash balance plans, according to October Three’s “ Pension Trends 2025: Cash Balance Plans Take Over—and Market Interest Credits Surge .” In 2018, only about 10% of cash balance plans used a market-based crediting rate, but that figure is now about 60%. Can the ‘Gold Standard’ Solve the Lifetime Income Problem? October Three’s report held these specific cash balance options up as a potential method to achieve the common goal of “lifetime income”—regular payouts to retirees on which they can base their financial plans. Among respondents to October Three’s survey, 75% of those with some form of lifetime income reported that they felt financially secure in retirement, compared with 57% of those without a “lifetime income” setup. Meanwhile, 60% of those without lifetime income said financial concerns had caused them to cut back on leisure activities. Research leveraging data from the University of Michigan’s “Health and Retirement Study” showed that retirees who feel insecure about their finances are also more likely to experience higher rates of depression, chronic illness and cognitive decline than those who feel secure. “Retirement income security is not simply about having enough assets,” October Three’s report stated. “It is about having the confidence to use those assets in a way that supports both financial well-being and life satisfaction.” A market-based cash balance plan gives employees the “gold standard” of what they are looking for from an income perspective, along with an accumulation component that “looks very much like a [defined contribution] plan,” says Idan Shlesinger, a partner in October Three and its retirement solutions practice leader. Market-based cash balance plans represent “the industry learning what works and what doesn’t.” What Employers Can Do Shlesinger says the ideal situation is for an employer to offer both a market-based cash balance plan and a DC plan. He explains that while market-based cash balance plans provide security, retirees likely should not have all their money “locked into a guaranteed income stream” in the event they need to withdraw enough to finance unexpected events—or even just a desire to take a vacation. But offering both plans does not mean employers have to double their spend. Rather, they can divide the money they would spend on one account into two, Shlesinger says. “For most people, there’s a strong benefit to have a tranche of retirement savings … geared towards security and another tranche … geared toward flexibility,” says Shlesinger. Shlesinger cautions that while individuals can purchase an outside-the-plan lifetime income product, such as a retail insurance annuity, the returns pale in comparison to those from an in-plan feature. He says that out-of-plan products can be more costly since companies selling them must factor commissions, expenses and profit margins into their pricing. Moreover, out-of-plan products’ take-up rates are in the single digits, because people are “uncomfortable handing over their savings to an insurer they barely know for a product few understand,” the report stated. Buying an outside guaranteed income solution is the “best an individual can do [that’s in their control],” says Shlesinger. But he says the “best bet” is to ask an employer to put a market-based cash balance plan in place. Original source: https://www.plansponsor.com/market-based-cash-balance-plans-may-solve-the-lifetime-income-challenge/
November 26, 2025
Access to an advisor tends to improve retirement confidence, according to a recent survey by the Employee Benefit Research Institute (EBRI). The Retirement Confidence Survey found that 83% of workers with advisory access feel confident about retirement readiness, compared with just 53% of those without. But is that only because those with advisors are more likely to also have accrued greater wealth over time — or will it also hold true for younger workers with smaller portfolios? A Kiplinger deep dive into the EBRI data suggests the advisory confidence “boost” is actually greatest among lower balance savers. In other words, professional financial guidance may have its most meaningful impact on younger workers in the early stages of their wealth-building journey. More than three in four Gen Z employees, those born from 1997 to 2012, are saving for retirement through employer-sponsored retirement plans and/or outside the workplace. Automatic enrollment trends play a role here. But prevailing generational sentiments have a large impact on behaviors too: nearly six in 10 Gen Z and Millennial 401(k) participants expect their personal accounts to be their primary income source in retirement, while only 5% anticipate relying mainly on Social Security. But saving — and saving enough — aren’t necessarily one and the same. And unfortunately, those falling behind the curve on retirement readiness may not even realize it’s happening. Meanwhile, many younger Americans are embracing the growing trend of “soft saving,” favoring quality of life today rather than delaying gratification and saving for future goals, such as retirement. Faced with heavy student debt, economic uncertainly and financial milestones such as homeownership feeling out of reach, some younger workers are choosing to prioritize travel, social experiences, and their mental health. Living in the moment, however, may come at substantial cost later on in terms of both mental well-being and quality of life in retirement if savings are inadequate. This is where an experienced advisor can make a significant impact on the trajectory of a young participant. Part of the mental health “boost” of soft saving may come from the avoidance of facing the realities and challenges of planning for a secure retirement. But avoidance will only provide relief for so long — and delays in retirement planning can be costly and difficult to recover from. By providing guidance, perspective, and personalized, data-driven strategies, advisors can help younger workers balance enjoying life today while preparing for tomorrow. Sources: https://www.investopedia.com/inside-gen-z-s-soft-saving-movement-are-they-trading-future-security-for-present-comfort-11831300 https://www.ebri.org/retirement/retirement-confidence-survey https://www.cerulli.com/press-releases/gen-z-and-millennials-expect-to-lean-on-401ks-over-social-security-in-retirement https://www.kiplinger.com/retirement/retirement-planning/financial-advice-and-retirement-confidence-by-wealth-level https://www.transamericainstitute.org/research/publications/details/four-generations-persevering-against-headwinds-uncertainties-prepare-for-retirement
November 17, 2025
The Problem: Cash Out Leakage and Lost Accounts American workers now hold an average of more than 12 jobs over the course of their careers. During job changes, many end up cashing out small 401(k) balances and not rolling them into tax-qualified retirement plans. Industry studies estimate this trend may be causing an annual savings “leakage” of more than $90 billion due to taxes, penalties, and the missed growth and compounding potential of those cashed-out dollars. “Forgotten” 401(k) accounts may also be slipping through the cracks, further undermining employees’ long-term financial wellness. Enter Auto Portability: Keeping Savings Connected to Their Owners To address the issue, members of the retirement industry are supporting an option called “auto portability.” A consortium of major recordkeepers launched the Portability Services Network (PSN) to automatically reconnect small retirement account balances with their owners’ new employer plans when they change jobs. The consortium’s intent is to have a process that is secure and easy for participants. Here’s how it works… If an employee leaves behind a 401(k) balance below a set level (typically $7,000), the network’s technology searches for that individual’s new employer plan and automatically rolls the old balance into the employee’s new plan account. Participants receive a notice and can opt out if they do not want the transfer. Otherwise, their savings automatically follow them to their next job. Participants pay a low, one-time fee (capped at around $30) when their account successfully transfers. Plan sponsors should conduct thorough due diligence to understand the terms, conditions, and implications of activating this option for their plans. Research estimates that if this new feature were adopted widely, it could preserve an extra $1.6 trillion in retirement savings over the next generation. By keeping those small accounts invested instead of being prematurely drained, even modest balances can grow over time and contribute to a more secure retirement. Sources: https://www.bls.gov/news.release/pdf/nlsoy.pdf https://psn1.com/news/press-release-portability-services-network-jumpstarts-nationwide-adoption-of-auto-portability https://rch1.com/auto-portability/frequently-asked-questions https://rch1.com/blog/the-triple-crown-to-unlock-retirement-security-for-all https://fcwpol.files.cmp.optimizely.com/download/302392d88afc11ef969f5ed37da10eba
By Ironwood Retirement Plan Consultants November 7, 2025
Many Americans are rethinking retirement as financial pressures like housing, education, and caregiving compete for their savings. Discover insights from RPAG’s latest article on how shifting priorities are redefining the path to retirement—and what employers and advisors can do to help.
By Ironwood Retirement Plan Consultants November 5, 2025
A new rule under SECURE 2.0 Act requires high-earning employees whose FICA wages exceed $145 K to shift catch-up contributions from pre-tax to Roth (after-tax) starting in 2026-27. This change carries major implications for retirement saving, payroll operations and plan-sponsor communications.
By Ironwood Retirement Plan Advisors November 4, 2025
Target date funds remain an incredibly important and popular retirement plan option for advisors, sponsors, and participants. The latest evolution of our Target Date Fund Analyzer adds control and clarity to the TDF analysis process, so you and your clients can make even smarter, more confident decisions. RPAG held a webinar on the enhancements and you can find it here. Below are answers to questions you may have, to help you: Get up to speed on the enhanced Analyzer Bring more and better TDF insights to your clients Support your fiduciary processes and obligations What is new in Target Date Fund Analyzer 2.0? Key updates include: Enhanced risk band visualization – instantly see where a plan’s participant profile fits within RPAG’s risk spectrum Flexible question inputs – enter plan-specific data (e.g., savings rates and balances) for a more precise Fit Analysis New chart views – visualize glidepath risk, underlying fund scores, and peer comparisons Automated, customizable reports – generate client-ready reports in minutes Optional Misfit Risk Bubble Chart – determine how well different TDF glidepaths align with plans’ individual participants How can I access the new Analyzer? Select “TDF Analyzer” under the Tools menu. You also can access the Analyzer from the client plan page within your portal. Can I still view or use my old reports? Reports you have previously created are available in the “Saved Reports” panel for download. Analyzer 1.0 reports remain available for download but cannot be edited. To take advantage of the new visualization and input features, you will need to start a new report in the 2.0 environment. How does the Fit Analysis work? The Fit Analysis is the first step in the Analyzer’s three-part workflow. It helps you determine the glidepath risk level that best aligns with participant demographics and behavior. What is the benefit of inputting plan-specific data versus using “yes/no” inputs? We believe that specificity drives precision. By providing actual savings rates, account balances, and salary data, you can produce a more tailored risk index and better supporting fiduciary documentation. What is the Misfit Risk Bubble Chart? This new, optional module enables you to import individual-level participant data (e.g., date of birth, account balance, contribution rate, and salary) and generate a visual overlay comparing each participant’s optimal portfolio to multiple TDF glidepaths. This module can help illustrate how well each series fits for actual participants in your plan, versus having to derive fit from comparisons to generic benchmarks and averages. Can I use my own templates or layouts for reports? Yes. You can select RPAG’s standard template or use saved, custom layouts. With the drag-and-drop builder, you can incorporate modules including: Fit Analysis summary Series comparison and glidepath visuals Misfit Risk Bubble Chart Three- and five-year risk/return snapshots Returns by vintage and peer averages Can I add the Analyzer’s reports to my client’s Service Plan? Yes. You can link Analyzer-generated reports to client meetings and store them with Service Plan documentation, helping you ensure transparency and maintain a defensible fiduciary record. Can I export the visuals or include them in my committee presentations? Yes. You can export all key charts (e.g., risk bands, glidepath comparisons, and bubble charts) as PDFs and integrate those directly into meeting materials or investment policy documentation. Are the Analyzer’s results investment recommendations? No. The TDF Analyzer is a fiduciary documentation tool, not an investment recommendation engine. It can help you evaluate, compare, and present data objectively within a prudent review ecosystem and process. What should I highlight to plan committees when presenting the results? You can use the Analyzer’s reports and visuals to: Explain why a particular TDF risk posture fits a plan’s participant base Compare series based on risk posture, fees, and management style (i.e., active, passive, or blend) Document a repeatable, defensible fiduciary process for minutes and audit trails
By Ironwood Retirement Plan Consultants November 3, 2025
Employers and advisors are joining forces to tackle financial stress, enhance retirement readiness, and make financial wellness a core workplace benefit.
By Ironwood Retirement Plan Consultants October 31, 2025
The modern workplace is filled with distractions: phones lighting up, laptops open, messages pinging in the background. Even at the highest levels of leadership, this has become a problem. Recent reports from The Wall Street Journal highlight CEOs’ growing frustration with employees (and even peers) scrolling, texting, and emailing during meetings. J.P. Morgan CEO Jamie Dimon has called it “ disrespectful ,” while others have gone so far as to hide Wi-Fi passwords or fine distracted team members. Multitasking, especially in meetings with plan sponsor clients or internal teams alike, quietly erodes trust, clarity, and ultimately, could impact the retirement outcomes of your plan sponsors’ participants. However, the solution isn’t to police devices or ban technology altogether. Instead, it’s about designing meetings that are purposeful, structured, and worthy of attention. In other words: the antidote to distraction is not restriction, but relevance. Effective client service starts with human connection, and that begins with how we communicate internally and externally. To achieve that, advisors can rely on what workplace strategist Erica Keswin calls the Three P’s of Meetings: Purpose, Protocols, and Presence. Purpose: Why Are We Meeting? Meetings should never be habitual; they should be intentional. Before scheduling time on anyone’s calendar, ask: What do we need to accomplish together that cannot be done more efficiently another way? If the answer isn’t clear, the meeting might not be necessary. Consider replacing it with a well-crafted email, a shared document, or a quick message. This small discipline saves time and communicates respect for others’ priorities: two qualities that define excellent client service. Another key protocol is to share meeting materials, agendas, and any relevant background information with all attendees ahead of time. Consider sharing a proposed time block before a 30-minute call to align topics with desired timing. This allows participants to review content, formulate questions, and arrive ready to contribute meaningfully to the discussion. When everyone comes prepared, meetings are more focused, productive, and valuable for clients and advisors alike. For plan advisors, this is especially critical. Plan sponsors expect their advisor teams to use their time wisely. When every interaction has a clear purpose, whether it’s reviewing plan health, quarterly plan reviews, educating participants, or solving operational challenges, sponsors perceive value. Purposeful meetings help advisors demonstrate thought leadership, not just deliver data. In its “ Redefining Client Service: From Transactional to Transformational” client services primer , our affiliate Great Gray Trust Company reinforces this principle: clarity and consistency in communication are hallmarks of high-performing advisory teams. Every client touchpoint should be designed to advance understanding and decision-making, not just fill a slot on the calendar. Protocols: How Do We Meet? Once the purpose is defined, the how matters just as much. Protocols are the “rules of the road” that keep meetings efficient, engaging, and respectful. Establish no-screen zones. For internal strategy sessions or sensitive client discussions, designate meetings where phones and laptops stay closed unless needed for presentation or note-taking. Be intentional about format. Use video strategically for remote meetings to foster connection and accountability. Try stand-up or walk-and-talk sessions for shorter updates to maintain energy and focus. Respect time boundaries. Many of the best conversations happen within 30 minutes. If a topic consistently exceeds that, it may need restructuring rather than more time. These small cultural norms reinforce the professionalism clients expect. They also make meetings more dynamic, ensuring that every participant contributes rather than multitasks. Advisors who model disciplined meeting behavior send a subtle but powerful message: We value your time as our clients as much as our own. This discipline scales outward to client relationships, reinforcing trust and credibility. 3. Presence: Be Where You Are Finally, and perhaps most importantly, comes Presence. Attention is one of the rarest resources today. Attention is truly the new currency. When advisors give clients and colleagues their full focus, they signal respect, care, and competence. Presence builds relationships faster than any marketing collateral can. This aligns closely with the themes explored in our affiliate’s “Gray to Great” Humanizing Sales in Financial Services podcast featuring Sean Kelly . Authentic connection and deep listening aren’t soft skills; rather, they’re strategic advantages. Clients can tell when an advisor is distracted versus when they’re genuinely engaged. Similarly, during last year’s National Association of Plan Advisors (NAPA) Conference, Great Gray Group Board Member Dan Dal Degan led a standing-room-only session on how empathy transforms your sales conversations. This recap underscores that empathy begins with attentiveness. Advisors who are fully present can perceive not only what clients say but what they mean, inclusive of their unspoken concerns, priorities, and physical and emotional cues. Leaders play a crucial role in modeling this behavior. When advisors, team leads, or firm executives consistently show up with undivided attention, others take note. It creates a culture where presence is not optional, it’s expected. As Airbnb’s CEO Brian Chesky put it, he’s striving “not to look at his phone unless it’s an emergency.” That’s not about control; it’s about commitment from the top down. And people know when you’re really listening. The Last Word Distraction is easy. Presence is rare. The next time you step into a meeting, whether it’s with your internal team, plan participant , or a plan sponsor client, leave the phone face down, close the laptop, and bring your full self to the conversation. You may find that what seemed like a routine meeting becomes an opportunity to build deeper trust and deliver greater impact. As Redefining Client Service: From Transactional to Transformational reminds us: Client service excellence starts with intention and thrives on attention. For more practice management articles, bookmark Insights for Advisors here. Retirement Plan Advisory Group, LLC (“RPAG”) provides technology, solutions and services for a fee to its customers, who are primarily retirement plan advisors and associated institutions. The services include ratings of various third-party investment vehicles based on RPAG’s proprietary quantitative and qualitative scoring methodology. The investment vehicles do not pay to be evaluated and scored; nor do the companies that provide services to the investment vehicles pay for them to be evaluated and scored, but those companies may have commercial relationships and affiliations with RPAG.  Great Gray Trust Company, LLC (“Great Gray”) serves as trustee and provides administrative services for collective investment trust funds (“Great Gray Funds”) that are scored by RPAG. Great Gray and RPAG are wholly owned by Great Gray Group, LLC. Great Gray has a commercial relationship with RPAG that does not involve the evaluation and scoring of Great Gray Funds.
By Ironwood Retirement Plan Consultants October 28, 2025
As holiday spending ramps up, discover three practical strategies to enjoy the season without compromising your financial wellness — budget smart, pay intentionally and save creatively.