Be Present, Not Preoccupied | How Plan Advisors Can Stop Multitasking in Meetings and Bring More Client Value

Ironwood Retirement Plan Consultants • October 31, 2025

The modern workplace is filled with distractions: phones lighting up, laptops open, messages pinging in the background. Even at the highest levels of leadership, this has become a problem. Recent reports from The Wall Street Journal highlight CEOs’ growing frustration with employees (and even peers) scrolling, texting, and emailing during meetings. J.P. Morgan CEO Jamie Dimon has called it “disrespectful,” while others have gone so far as to hide Wi-Fi passwords or fine distracted team members. 

Multitasking, especially in meetings with plan sponsor clients or internal teams alike, quietly erodes trust, clarity, and ultimately, could impact the retirement outcomes of your plan sponsors’ participants. 


However, the solution isn’t to police devices or ban technology altogether. Instead, it’s about designing meetings that are purposeful, structured, and worthy of attention. In other words: the antidote to distraction is not restriction, but relevance. 


Effective client service starts with human connection, and that begins with how we communicate internally and externally. To achieve that, advisors can rely on what workplace strategist Erica Keswin calls the Three P’s of Meetings: Purpose, Protocols, and Presence. 


  1. Purpose: Why Are We Meeting?
    Meetings should never be habitual; they should be intentional. Before scheduling time on anyone’s calendar, ask: What do we need to accomplish together that cannot be done more efficiently another way? 

    If the answer isn’t clear, the meeting might not be necessary. Consider replacing it with a well-crafted email, a shared document, or a quick message. This small discipline saves time and communicates respect for others’ priorities: two qualities that define excellent client service.

    Another key protocol is to share meeting materials, agendas, and any relevant background information with all attendees ahead of time. Consider sharing a proposed time block before a 30-minute call to align topics with desired timing. This allows participants to review content, formulate questions, and arrive ready to contribute meaningfully to the discussion. When everyone comes prepared, meetings are more focused, productive, and valuable for clients and advisors alike.

    For plan advisors, this is especially critical. Plan sponsors expect their advisor teams to use their time wisely. When every interaction has a clear purpose, whether it’s reviewing plan health, quarterly plan reviews, educating participants, or solving operational challenges, sponsors perceive value. Purposeful meetings help advisors demonstrate thought leadership, not just deliver data. In its “
    Redefining Client Service: From Transactional to Transformational” client services primer , our affiliate Great Gray Trust Company reinforces this principle: clarity and consistency in communication are hallmarks of high-performing advisory teams. Every client touchpoint should be designed to advance understanding and decision-making, not just fill a slot on the calendar. 

  2. Protocols: How Do We Meet?
    Once the purpose is defined, the how matters just as much. Protocols are the “rules of the road” that keep meetings efficient, engaging, and respectful. 
  • Establish no-screen zones. For internal strategy sessions or sensitive client discussions, designate meetings where phones and laptops stay closed unless needed for presentation or note-taking. 
  • Be intentional about format. Use video strategically for remote meetings to foster connection and accountability. Try stand-up or walk-and-talk sessions for shorter updates to maintain energy and focus. 
  • Respect time boundaries. Many of the best conversations happen within 30 minutes. If a topic consistently exceeds that, it may need restructuring rather than more time. 


These small cultural norms reinforce the professionalism clients expect. They also make meetings more dynamic, ensuring that every participant contributes rather than multitasks. Advisors who model disciplined meeting behavior send a subtle but powerful message: We value your time as our clients as much as our own. This discipline scales outward to client relationships, reinforcing trust and credibility. 

3. Presence: Be Where You Are
Finally, and perhaps most importantly, comes 
Presence. 


Attention is one of the rarest resources today. Attention is truly the new currency. When advisors give clients and colleagues their full focus, they signal respect, care, and competence. Presence builds relationships faster than any marketing collateral can. 

This aligns closely with the themes explored in our affiliate’s “Gray to Great” 
Humanizing Sales in Financial Services podcast featuring Sean Kelly. Authentic connection and deep listening aren’t soft skills; rather, they’re strategic advantages. Clients can tell when an advisor is distracted versus when they’re genuinely engaged.
Similarly, during last year’s National Association of Plan Advisors (NAPA) Conference, Great Gray Group Board Member 
Dan Dal Degan led a standing-room-only session on how empathy transforms your sales conversations. This recap underscores that empathy begins with attentiveness. Advisors who are fully present can perceive not only what clients say but what they mean, inclusive of their unspoken concerns, priorities, and physical and emotional cues. 

Leaders play a crucial role in modeling this behavior. When advisors, team leads, or firm executives consistently show up with undivided attention, others take note. It creates a culture where presence is not optional, it’s expected. As Airbnb’s CEO 
Brian Chesky put it, he’s striving “not to look at his phone unless it’s an emergency.” That’s not about control; it’s about commitment from the top down.


And people know when you’re really listening. 



The Last Word 

Distraction is easy. Presence is rare.


The next time you step into a meeting, whether it’s with your internal team, 
plan participant, or a plan sponsor client, leave the phone face down, close the laptop, and bring your full self to the conversation. You may find that what seemed like a routine meeting becomes an opportunity to build deeper trust and deliver greater impact. 

As Redefining Client Service: From Transactional to Transformational reminds us: Client service excellence starts with intention and thrives on attention. 


For more practice management articles, bookmark Insights for Advisors here. 


Retirement Plan Advisory Group, LLC (“RPAG”) provides technology, solutions and services for a fee to its customers, who are primarily retirement plan advisors and associated institutions. The services include ratings of various third-party investment vehicles based on RPAG’s proprietary quantitative and qualitative scoring methodology. The investment vehicles do not pay to be evaluated and scored; nor do the companies that provide services to the investment vehicles pay for them to be evaluated and scored, but those companies may have commercial relationships and affiliations with RPAG. 



Great Gray Trust Company, LLC (“Great Gray”) serves as trustee and provides administrative services for collective investment trust funds (“Great Gray Funds”) that are scored by RPAG. Great Gray and RPAG are wholly owned by Great Gray Group, LLC. Great Gray has a commercial relationship with RPAG that does not involve the evaluation and scoring of Great Gray Funds. 


By Ironwood Retirement Plan Consultants April 9, 2026
A new survey by Voya Investment Management finds that participants who invest in target date funds (TDFs) feel significantly more confident about their retirement savings than their peers who are not invested in TDFs. When asked whether investing in a TDF makes them feel more confident about making good investment decisions, 95% of employed TDF investors said yes, including 39% who strongly agreed. Among those who don’t invest in TDFs, total agreement dropped to 75%, with only 14% strongly agreeing. The survey found that 71% of employed TDF investors said they feel confident that they’ll reach their retirement goals, compared to 58% of non-TDF investors. Employed TDF investors also report less stress — more than 90% said that investing in a TDF helps reduce the stress of retirement planning. Among those who don’t use TDFs, 73% said the same. Among participants with access to a TDF, 83% of employees and 86% of retirees reported that they chose to invest in it. The top reasons offered for their TDF investment decision include: professional management, ease of use, built-in diversification, and ongoing rebalancing. Sources: https://grothman.house.gov/news/documentsingle.aspx?DocumentID=503 https://www.congress.gov/bill/119th-congress/house-bill/7362?loclr=cga-committee https://www.asppa-net.org/news/2026/2/form-5500-more-time-to-comply/ https://www.napa-net.org/news/2026/2/bipartisan-bill-introduced-to-simplify-form-5500-reporting/
By IRPC March 26, 2026
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By IRPC March 17, 2026
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By Ironwood Retirement Plan Consultants February 19, 2026
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Revisit beneficiary designations after major life events. If you experience changes in your marital status, dependents, or other personal circumstances, you may want to adjust your beneficiary elections. Take advantage of catch-up opportunities. For the 2026 tax year, participants aged 50 and older can contribute an additional $8,000 above the standard limit, with higher catch-up amounts — up to $11,250 — available for participants aged 60-63, subject to IRS limits and plan provisions. Retirement planning is a long game, and even small misalignments can compound over time and meaningfully affect your retirement readiness. Decisions made in the final years leading up to retirement can be especially important with less time to course correct. Periodic plan check-ins can go a long way toward keeping your savings strategy aligned with the realities of your life. Even if you’re using a target date fund or your plan’s automatic features, taking the time for quarterly or annual reviews can help you stay on track toward meeting your retirement goals. Sources: https://www.irs.gov/newsroom/treasury-irs-provide-new-safe-harbor-explanations-for-retirement-plan-administrators https://www.irs.gov/pub/irs-drop/n-26-13.pdf https://www.irs.gov/irb/2026-06_IRB https://www.gao.gov/products/gao-24-107167
By Ironwood Retirement Plan Consultants February 10, 2026
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By Ironwood Retirement Plan Consultants February 2, 2026
The start of a new year is a natural time to set fresh financial resolutions, but unfortunately most don’t last past February. One reason may be that our money goals often don’t align with the way we naturally think or how we stay motivated once the initial enthusiasm fades. A study of more than 2,400 individuals published by American Psychologist found that people tend to save more successfully when their savings goals fit their personality — specifically their “Big Five” personality traits. Here’s how higher levels of these traits may influence everyday saving behavior… Openness: You’re creative, future-minded, and receptive to new experiences. Goals tied to inspiration, growth, or meaningful exploration may feel more motivating. If this sounds like you, saving for retirement abroad, travel, or a hobby you’ve always wanted to try may help you keep your saving plan on track. Conscientiousness: You like plans, order, and follow-through. Practical, clearly defined goals (e.g., methodically paying down a credit card balance or making extra mortgage payments) might appeal to your disciplined nature. Extraversion: You gain energy from people and social interactions. Goals connected to shared experiences or exciting future plans that involve others — such as organizing a family reunion, group travel, or saving to move to an active retirement community — may help keep you on course. Agreeableness: You’re driven by connection, cooperation, and concern for others. Financial goals that benefit loved ones or reflect shared values, such as creating a legacy trust for future generations or prioritizing charitable giving, may feel more purposeful and motivating. Neuroticism: While this word may feel like something you’d hear in a Woody Allen movie, neuroticism is simply a measure of sensitivity to stress and negative emotions. So, goals that ease worry and create a sense of security, calm, or safety — such as building a rainy-day fund or reducing debt — might be particularly effective for you. Saver, Know Thyself Even without taking a formal personality test, you can still consider which traits feel like a match and choose goals with those tendencies in mind to achieve what the researchers called “person-goal fit.” Ask yourself: “Am I drawn more to new experiences, regimented plans and checklists, energizing social interactions, supporting others, or easing financial anxiety?” Ultimately, your likelihood of sticking with a financial goal often depends on what it truly means to you. What motivates one person may barely register for someone else. When your savings goals fit your personality, you may be surprised at how much easier the follow-through becomes. Sources: https://www.apa.org/pubs/journals/releases/amp-amp0001128.pdf
By Ironwood Retirement Plan Consultants February 2, 2026
New data suggests individuals’ decisions to take 401(k) loans are driven less by discretionary spending needs and more by day-to-day cash-flow constraints. A December 2025 study conducted by the Employee Benefit Research Institute (EBRI) and J.P. Morgan Asset Management sheds light on what drives participants to take out 401(k) loans and how those funds are used. The research links 401(k) records with Chase household spending data to see who takes defined contribution plan loans and where that money effectively goes. Housing, Healthcare, and Revolving Credit Approximately one in 10 private-sector 401(k) participants with a loan option took a new loan in plan years 2021-2022, the study found. Loan activity tended to rise and peak for participants in their 40s before tapering off in later years. The research also shows that new 401(k) loan use strongly increases as credit card utilization rises: just 6.9% of households with no card balance borrowed from their plan, compared to 19.8% of those using 80% or more of their available credit. This pattern indicates a link between borrowing behavior and tighter household cash flow. Additionally, high credit-card-use households contribute a smaller share of income to their plans and have lower plan account balances, further reinforcing the long-term drag elevated debt levels can place on retirement preparedness. When participants take a new plan loan, the only spending category that reliably shows an increase of more than 10% compared with non-borrowers is healthcare. A second lens, changes in the share of total spending, reveals that housing and unspecified cash spending are more likely to claim a bigger slice of the budget for loan-takers. The data also shows that, for a subset of households, new mortgages and plan loans often start around the same time. Notably, the decision to borrow from the plan appears largely independent of household income. Releasing Financial Pressure Valves for Participants The overall pattern suggests 401(k) borrowing tends to align with major medical and household expenses, as well as markers of financial stress, rather than with discretionary spending on travel, entertainment, or other purchases that might signal luxury consumption. This points to the role plan sponsors can play in helping influence loan behavior. Access to emergency savings and budgeting tools and mortgage education programs may help reduce reliance on plan loans while better aligning plan features with household cash flow needs and the financial demands of key life stages. Sources: https://www.ebri.org/docs/default-source/pbriefs/ebri_ib_647_dcloansprivsec-4dec25.pdf?sfvrsn=77bf052f_1
By Ironwood Retirement Plan Consultants February 2, 2026
It’s been widely reported that the marriage rate among Americans has declined sharply in recent decades. According to the Census Bureau, 60.8% of households were headed by married couples in 1980. By 2024, that figure had fallen to 47.1% Divorced, widowed, or never partnered singles can face retirement planning challenges that differ from their married or partnered peers. Findings from Nationwide’s latest Advisor Authority study highlight some of these potential challenges. Nationwide’s survey suggests single investors are acutely aware of the added pressures they face. More than a third say they contend with greater financial strain than married or partnered peers. Moreover, nearly one in five said they wonder if they’ll ever be able to retire. That concern is reflected in the state of their retirement savings: only 23% reported that they have at least $250,000 saved for retirement, and only 18% said they have $500,000 or more. According to Nationwide, the challenges single savers face tend to surface across several key areas. Emergency funds It can be more challenging to build an emergency fund on a single income. Not having backup savings in place can make it more difficult to manage the unexpected and adhere to retirement savings strategies. Long-term care: Singles are less likely to have a clear caregiving solution in place, so long-term care solutions should be considered early in the planning process. Taxes: Singles could face higher tax rates compared to married couples, which can affect their savings abilities and goals. Social isolation: The research highlights the importance of a strong support network in a single person’s retirement planning strategy and suggests loneliness can take a toll on emotional well-being – both before and during retirement – which in turn can impact financial decisions. Without a partner to share the responsibilities of retirement planning and financial decision-making, single workers may benefit more from in-depth, one-on-one guidance and planning conversations with a financial advisor. Sources: https://news.nationwide.com/single-in-retirement-looking-for-love-and-financial-security/ https://www.cnbc.com/2025/12/11/single-income-households.html https://usafacts.org/articles/state-relationships-marriages-and-living-alone-us/
By Ironwood Retirement Plan Consultants January 29, 2026
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By Ironwood Retirement Plan Consultants January 27, 2026
Most people don’t look forward to annual IRS announcements the same way they do the next season of their favorite Netflix show, but this one’s worth a look. Higher retirement plan contribution limits have been announced for 2026, and even a modest bump in your savings rate can make a big difference down the road. Here’s what’s new for 2026: 401(k), 403(b), and 457(b) : the elective deferral limit is increasing to $24,500 (from $23,500 in 2025) Catch-up contribution (for those aged 50+): the limit is increasing to $8,000 (from $7,500 in 2025) Super catch-up contribution (for those aged 60–63): the limit remains at $11,250 for 2026 Participants who earned more than $145,000 in 2025 will need to make any catch-ups as Roth (after-tax) contributions Consider Saving More Today. Your Future Self Will Thank You. Even a small bump in your annual contribution rate can result in a meaningful boost toward your retirement goals. Let’s consider Ann. She is 45 years old, earns $50,000 a year, has $150,000 in her 401(k), and contributes 10% of her paycheck annually to the plan. Raising her contribution to 12% (just $1,000 more per year) could yield more than $42,000 in additional savings for Ann over 20 years (assuming an average 7% annual investment return and no change in her salary). Add a 50% employer match on the first 6% of her contributions, and Ann’s overall savings and earning boost could reach approximately $63,000. Small Moves Can Make a Big Difference If you want to sock away that extra $1,000 – or any additional amount – to help build a bigger nest egg for your future self, consider one or more of these strategies: Adjust your budget. Even small changes, like reducing subscriptions or discretionary spending, can help create more space in your paycheck for retirement savings. Use gift money or other non-paycheck income to make room for savings. Money you get from outside your paycheck can’t go directly into your 401(k), but it can help you take care of other expenses and create an opportunity to bump up your retirement plan contribution rate. Maximize any employer match. Don’t go it alone. Depending on the formula, your employer match could cover a large share of the extra amount you want to save. Once you retire, any extra amount you’ve saved and earned could help you cover healthcare costs, create a travel fund, manage financial emergencies, or bump up your charitable giving — whatever future freedom means to you. If you’re eligible and capable, take advantage of catch-up contributions to increase your momentum and potentially make your 50s and early 60s some of your most impactful years for savings. Even if you’ve fallen behind on your retirement savings progress, there’s still time to make a significant difference. Forge a Brighter Retirement Reality So, if you’re catching up on Stranger Things over the holidays, remember that you don’t need to visit a parallel dimension to set your future self up for a more secure retirement. Consider what small adjustments today could mean for yourself and your retirement portfolio tomorrow. Sources: https://www.irs.gov/newsroom/401k-limit-increases-to-24500-for-2026-ira-limit-increases-to-750 https://www.aarp.org/money/retirement/401k-calculator/